Digital strategy
WHO WE ARE
Sandra Riches started up Collaboraid in 2011 to help large corporates and government agencies develop their digital strategies, customer and user experience, teams and governance. Sandra has since completed extensive strategy consultancy work for clients including GESB, Department of Health, Department of Energy Mines Industry Regulation and Safety, Department of Transport, Water Corporation, Perth Airport, Department of Primary Industries and Regional Development, Bankwest, Western Power and BHP.
Customer and business objectives lead Collaboraid’s strategies. The aim is to find the sweet-spot where these needs meet. Over the years Collaboraid has analysed clients’ requirements, assessed the market environment, run comparisons with like businesses, and translated findings into strategies that were relevant across B2C and B2B. Sandra has developed digital business strategies, transformation strategies, website strategies, content strategies, engagement strategies, intranet strategies, run customer research projects, completed IA development and provided UX design services.
Sandra works closely with senior management to determine governance structures and processes, how internal digital ownership should work, how the team should be structured and what the reporting lines and org chart should look like. She helps recruit digital staff and work with existing staff and senior management on the role of digital and more specialised digital disciplines. She can also help with vendor selection to make a digital strategy come to life.
Sandra has a very practical and can-do attitude, which ensures you can make digital happen in a way that works for you.
WHAT WE DO
Strategies
At the heart of an effective digital presence is a sound strategy.
Collaboraid develop digital strategies, transformation strategies, content strategies, web strategies, engagement strategies and intranet strategies.
Customer and User Experience
Coilaboraid aims for simplicity, taking things away rather than adding things on.
Sandra works this way across all of her customer experience, user experience, wireframing and information architecture work.
Teams & governance
Sandra works closely with senior management to determine how internal digital ownership should work, how the team should be structured and what the reporting lines and org chart should look like.
WHO WE WORK WITH
Collaboraid works with large corporates and government agencies.
Collaboraid is on the Western Australian State Government Information and Communications Technology Services Common Use Arrangement CUAICTS2021.
WHAT WE DID
2000-2002
Sandra made the move from TV production to the digital industry in early 2000. Her first experience in the digital field was gained in the UK with a digital agency called Stickyeyes.
Stickyeyes at the time was one of the first and leading SEO specialists in the UK. It counted Ferrari, Halifax Bank, First Direct and Mercedes amongst our clients.
2002-2010
Sandra's move to Perth in 2002 coincided with the start up of Market United where she started as an Account Director and grew to become CEO.
She was responsible for shaping and driving the company’s commercial strategy, managing sustainable growth, and shaping the MU Way (a positive and honest way of working with our clients) in which staff could flourish.
